Fall in Love With the Problem

^z 25th January 2023 at 6:01am

From the 23 Jan 2023 Peter Coy column in the New York Times, some thoughts by Waze co-founder Uri Levine in his book Fall in Love With the Problem, Not the Solution: A Handbook for Entrepreneurs:

  • Having a great idea is a necessary but not a sufficient condition for entrepreneurial success. “The importance of the idea is about 1 percent to 5 percent of the journey,” Levine wrote to me. “The rest is a long roller coaster journey of failures — hard work over a long time.”
  • ... loving the problem means remaining focused on customers’ needs — the problem — rather than getting overly attached to your latest, maybe-not-so-good idea for serving those needs. “Going back to 2007 — if I say I’m building an A.I., crowdsourced navigation system, you don’t really care. If I tell you I’m going to help you avoid traffic jams, you do care,” he said.
  • Steve Wozniak, a founder of Apple Inc., who wrote the foreword to Levine’s book, put it this way: “Falling in love with the problem means valuing the end user as the key to success, not even your own ideas and creations.”
  • There is a long-running debate in tech over the concept of the minimum viable product. Engineers are willing to tinker with a pretty bad product if it’s interesting enough, but the general public is less tolerant. Release something that’s substandard, and you could alienate customers forever, one argument goes. Levine doesn’t buy that. “The risk of you losing your customers is zero because you don’t have any customers. What are you going to lose?”

... good suggestions for strategic thinking!

(cf 2021-12-12 - MCRRC 8k Jingle Bell Jog where 🦄 says "Fall in love with the problem, not the solution!" more than a year ago) - ^z - 2023-01-25